Our team

Judith Cork

Consultant

Judith is an expert in consumer insights. She is also a pro-active visionary with excellent communication and people skills. Through analysis and wide thinking she can generate the “big picture” and make connections to unearth and develop new opportunities, particularly based on consumer trends. She is experienced in developing new products, service and communication solutions and can facilitate idea generation. Her wide thinking is tempered by solid, practical implementation experience and a keen interest in engaging internal personnel in the strategy to make the implementation process as smooth and successful as possible.

Judith’s experience is based on 16 years with HBOS Plc and four years consulting with a range of clients in the UK where she now specialises in the over 50s market. Judith is a non-executive director of the Barnsley Building Society, which keeps her firmly grounded in the very real issues facing financial services.

Her qualifications include an MBA from Cranfield University and she is a Fellow of the Chartered Insurance Institute and a member of the Chartered Institute of Marketing. More recently her interest in motivation has led her to become a registered user of the Myers Briggs Type Indicator (for personality typing), a tool she has used extensively in team development.